The Walmart Style Tour brought the brand’s latest fashion to the places where stylish people already gather, taking eight custom Airstreams on the road across the country — from major cities to festivals and cultural events. The tour created a mobile fashion experience designed to make Walmart’s style impossible to miss.

Joining the project early in my time at Momentum, I collaborated with a large creative team and partner departments to help lead project execution, translating the creative into a cohesive system across physical, digital, and experiential touchpoints, including an interactive online quiz supporting the tour.

I also traveled to key stops in Dallas, Los Angeles, and New York City, working closely with the team on-site to evolve the experience in real time, troubleshoot challenges, and maintain a high creative standard across each activation.

Agency:
Momentum Worldwide

Photographer:
Jenna Fernandez

Creative Collaborators:
Nicole Miller, SVP Group Design Director
Liz Levin, Design Director
Muoi Le, Design Director
Graham Caulfield, Senior Technical Designer
Amber Newman, Senior Graphic Designer
Alex Bowman, 3D Designer
Bridget Kelly, Creative Director
Qiana Lee, Creative Director
Becky Wong, Senior Art Director
Jessica Rodriguez, Senior Copywriter
Caitlin Condon, Senior Copywriter
Sofia Gomes, Art Director