Momentum Worldwide
Senior Design Director, Experience Design | July 2024 – Present
Leads and mentors cross-functional creative teams on experiential activations spanning brand, physical, digital, and campaign touchpoints, from early ideas through execution.
Partners with accounts, strategy, production, and technology to develop conceptually strong creative.
Project lead for Walmart, the agency’s second-largest client, building client relationships and contributing to the account’s overall health and growth.
Develops and presents new business creative, shaping work from concepts through design and presentation, contributing to wins.
The Cooper Union
Adjunct Instructor | August 2021 — Present
Teaches Graphic Design I & II, a year-long foundational curriculum focused on concept development, visual language, form, composition, and typography.
Guides students through concept-driven projects, providing creative direction and critique to strengthen both ideas and execution.
Madwell
Design Director | February 2018 – July 2024
Promoted from Associate Creative Director in 2021
Managed a team of seven on multidisciplinary creative projects, working collaboratively across departments.
Led creative across clients including e.l.f. cosmetics, Google, Visible, Plum Organics, JobsOhio, and Uncommon Goods. Projects spanned brand identity, digital experiences, campaigns, packaging, and physical experiences; helped to establish and grow a successful relationship with Google.
Creatively led a quick-turn Netflix event series, creating the design toolkit, signage, social, website, and appointment flow; 300+ participants and appointments booked in just over 24 hours.
Kiss Me I'm Polish
Design Lead | November 2012 – February 2018
Promoted from Senior Designer in 2016
Led and executed creative projects from start to finish across brand identity, digital experiences, information design, and print; managed designers on large projects.
Created the full identity and digital experience for the NYC LGBT Historic Sites Project, including its brand, design system, website, and social toolkit; the work remains in use nearly a decade later.
Created digital experiences for MoMA and the Municipal Art Society, and additional work for TED, W. W. Norton, and AIGA, including a comprehensive membership toolkit and organizational rebrand for AIGA.
School of Visual Arts
Adjunct Instructor | August 2012 – May 2014
Taught a year-long senior portfolio course to build students’ design skills, while developing their individual voices through unique self-conceptualized projects.
Johnson & Johnson Design
Senior Designer | February 2011 – November 2012
Promoted from Designer in 2012
Designed and conceptualized brand systems, campaigns, guidelines, UI/UX, presentations, and environments for the Corporate ID team.
Number 17
Designer | February 2010 – November 2010
Designed publications, pitch materials, and brands at the award-winning studio founded by Emily Oberman and Bonnie Siegler.
Ogilvy & Mather
Designer | July 2009 – February 2010
Designed and conceptualized campaigns, pitches, promotional materials, and materials for branded events.
Creative · Creative Direction · Creative Vision & Development · Design Strategy · Brand Development · Visual Identity & Design Systems · Art Direction · Digital Experiences · Campaign Development · Experiential Design · Information Design · Typography · Environmental Design · Editorial Design · Social · Design Education & History
Leadership & Collaboration · Creative Leadership · Team Management & Mentorship · Cross-Functional Collaboration · Creative Resourcing · Client Partnership · Presentation & Pitching · New Business · Account Growth · DEI Development & Programming · Creative Operations
Tools · Figma · Adobe Creative Suite · Microsoft Office Suite · Keynote · Google Workspace
In Addition · Hot Sauce Collecting & Creation · Punk Rock & Hardcore Knowledge · Hoppy Beer Assessment
Art Directors Club
Young Ones 2024 | Design Competition Jury
AIGA New York Mentorship Program
Mentor, 2022 & 2024
Awwwards Honorable Mention
Starfish Projects Website
The One Club Award, Silver
Visible: This is a phone store.
Print & Outdoor / Experiential & Installations
The One Club Award, Bronze
Visible: SXSW 2019
Print & Outdoor / Experiential & Installations
Communication Arts Magazine
"Fresh" Featured Designer
Ethel Cram Memorial Award for Excellence in Art
The Cooper Union
The Cooper Union for the Advancement of Science and Art
Bachelor of Fine Arts | Class of 2009