To celebrate the premiere of Hulu’s Chad Powers, Momentum partnered with Walmart and Smash Kitchen to transform a South Austin Walmart parking lot into an all-out football tailgate. The sold-out event brought together Glen Powell, his dog Brisket, celebrity chef Nick DiGiovanni, tailgate-inspired food and games, a field goal photo op, and an exclusive screening of the series.

On a fast-turn timeline, I led the design development for the experience, working with a large creative team to bring a football-inspired visual world to life across the space and its many touchpoints. The result was a high-energy, cohesive experience that brought Chad Powers, Smash Kitchen, and Walmart together in a way that felt playful, unexpected, and distinctly Austin.

Agency:
Momentum Worldwide

Photographer:
Jenna Fernandez

Creative Collaborators:
Nicole Miller, SVP Group Design Director
Muoi Le, Design Director
Graham Caulfield, Senior Technical Designer
Amber Newman, Senior Graphic Designer
Syrrah Lee, Senior 3D Designer
Alex Bowman, 3D Designer
Bharat Kumar, SVP Executive Creative Director
Greg Weber, VP Creative Director
Becky Wong, Associate Creative Director
Palmer Beldy, Copywriter
Nicole Parnell, Art Director