Visible’s phone service employs a unique brand of transparency for their customers. Thus, our team at Madwell developed two unique experiences at SXSW 2019.

Firstly, we built a giant see-through recording studio outfitted with instruments and recording equipment, giving karaoke stars, up-and-coming acts, and established musicians like Japanese Breakfast maximum exposure at the festival.

Plus, we let visitors recharge their phones and themselves with Visible themed retro arcade games and free blue slushies in a bucky dome!

My main focus on this project was to help the experiential team to realize their vision with signage and environmental graphics to help draw the user in and clarify the experience.

Awards:
One Club - Print & Outdoor / Experiential & Installations: Bronze

Agency:
Madwell

Creative Collaborators:
Matt Fry, Experiential Lead & ACD
Alex Kaufman, Associate Design Director
Ben Kirk, Designer
Cullen Whitmore, Designer